Even though it does not yet concern Vietnamese market (Yespresso comment) a New research has found that when it comes to coffee, convenience is king!
With 53% of UK consumers regularly buying coffee from supermarkets, 23% from forecourts and 19% from convenience stores.
The survey by One Poll, in collaboration with Nestlé Professional, confirms that our ‘24/7 culture’ is driving a ‘revolution’ in convenience, with over half of all respondents (60%) having eaten breakfast, brunch, lunch or dinner on the go. In fact, 70% of those surveyed said they spend 10 minutes or less on breakfast and a staggering 95% spare less than 30 minutes to enjoy lunch.
It also reveals the role of technology in shaping ‘hyper-convenience,’ with 42% now using technology when eating and drinking out of home.
The research marks the launch of a new Buzz Bites report powered by Nestlé Professional: ‘HYPER-CONVENIENCE: Breaking boundaries to meet the needs of the 24/7 consumer’.
Designed to provide inspiration on how businesses are using the latest innovations to gain a commercial advantage, the report explores the role of technology in shaping eating and drinking patterns.
Paul Lumley, Brand & Communications Manager at Nestlé Professional, said: “In today’s 24/7 culture, fast paced technologies such as take-away apps, touch screen vending, smart ordering and contactless payment are promoting a convenience revolution that is changing the way we eat and drink.
“Our report draws together pioneering brands which are leading the way in embracing new technologies to shape innovation in foodservice. It also details how we at Nestlé Professional are driving change with our new generation of tech-enabled coffee machines.
“The research shows technology and hyper-convenience are inextricably linked and businesses which recognise this within the convenience sector can maximise their impact.”
(by Fiona Briggs / Data Time.)